Insight

Our insight blog on all aspect of SEO with latest trends and research.

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  • How do we make sure your content is localised for international SEO?

    Search has changed dramatically over the years, Google uses Latent Semantic Indexing (LSI) to understand if the content is related to a search query. Google is focusing on user intent for more accurate and personalized results. The contextual results are based on the user intent.   For instance, if you’re searching for “Batman” in October,…