belstaff experienced a 46% increase in international organic search traffic

Belstaff is a modern British heritage brand steeped in the spirit of adventure, protecting independent spirits to venture free.

Browser Bloom was introduced by LLX-GBS to help the brand to improve their overall search traffic and conversion.

Objective

  • Deliver SEO strategies to improve the brand search traffic and conversion
  • Improve content strategy and brand awareness, trust and visibility
  • Align organic search campaign with paid search

Our Approach

Delivered full SEO technical audit

  • Duplicate product category and product variation fixes
  • Root issue with internal link structure and 404 pages fixes

 

Align SEO keywords strategy with paid search

  • Optimise non-brand keywords for high conversion and improve pages titles and meta description for all categories.
  • Build high volume search landing pages to improve ranking and amend PLP navigation for better link structure

 

Improve content marketing strategies

  • Deliver a new content marketing strategy with traffic driving content ideas
  • Gap analysis performance and opportunities identifying new growth
  • Influence blogger & contributor outreach

Results

Global traffic increased by 46%. Global conversion increased 57% YOY
Now ranks in the #1 position for many high-value terms. For example, Belstaff ranks #1 page for “Leather jackets and leather jackets for men”

  • Traffic - Q1 FY16
  • Traffic - Q1 FY17